Founder and CEO, Daierah.
Frieda founded Daierah Integrated Management Company in 2026, a Saudi real estate business delivering brokerage. She has more than fifteen years in the industry, most of it here.
The route through it is the useful part. She was General Manager at Osool Integrated Real Estate and a property manager at Al Akaria, and started as a leasing executive at a 550-unit residential compound. That is the whole ladder of Riyadh residential, from letting individual units to running the company, and very few people in this market have climbed all of it.
For a family arriving in the Diplomatic Quarter or the districts around it, or an owner wondering why a compound is not filling, she has almost certainly seen the specific version of the problem before.