Media, marketing and communications.
Yaser works where media, business and technology meet, which is the sentence he uses himself. He was previously a Communications Manager at Snap in Riyadh, and is building something he is not ready to talk about yet.
How Saudi Arabia tells its own story has changed faster in the last five years than almost anything else about the country, and a company arriving with a communications plan written abroad tends to discover that quickly and publicly. Knowing which channels carry weight here, and which register lands, is not something that transfers from another market.